You do brilliant CRM, we do brilliant data. Your CRM is only as good as the quality and the timeliness of the data you receive to power your CRM products.

DMI processes over 1.9 million sales records and more than 50 million repair orders every month, which means we aggregate a wealth of customer data. Our transactional and historical Service Data Solutions are specifically designed to facilitate programs such as Maintenance Reminders, Customer Satisfaction Surveys, Personalized Service Home Pages, Marketing Programs, and Performance Analysis. We provide clean, turn-key data that includes:

  • Service Repair Orders - Operation Code Categorization based on nearly 20 years of data cleansing experience
  • Service Data - including the age and mileage of the vehicle, to help you target your CRM, and third party address validation
  • Service Reminders - DMI Service and Customer data products give you the complete picture to create the right service reminders at the right time.
  • Service Appointments - supporting appointment reminders includes upcoming appointments for the week and missed appointments
  • Equity Marketing - InfoIQ data fuels equity marketing. Service appointment data lets you target customers in your service lane.
  • Vehicle Sales History - supporting CRM data mining programs
  • Customer Data - complete data set, including Do Not Contact flags
  • Vehicle information - Our data cleansing enhances and validates vehicle information so you know more about your customer's vehicle, like trim level and options.